Thus in order to make sure we deliver the best within the timeline, we had to change what it means to be doing a 9 to 5 job. And by "we" I mean the full team including our CTO Ravi and CEO Sharat. We know we are doing something not easy and we are doing it from Bangalore*, we do not have huge funds to hire every tech guru out there. So initially we started working 9AM - 6PM, which is typical, then increased to 9AM - 11PM, then to 9AM - 2AM, and finally on Thursday we did 9AM - 6:30AM. Yeah that gives a new meaning to the 9 to 5 job.
And yeah we loved it, and we are going to do that all over again as needed. Building a good product is tough, and we are not gonna say no.
* If you are wandering that I feel Bangalore is inferior to, say SF, that is not the case. But that said, I know that much of the technology "cloud" is created and bursts as rain in US. We only get the packaged drinking water version of it :) which takes some time to ship.